On 12 November 2020, Katerina Veliskova, Executive Director at CDCC talked about the importance of customer experience at the online Absolute Retail Forum 2020, which was gathering experts in retail business sharing their experience and best practice.
“Especially in present times when it is more challenging than ever to meet your customers in person, creating a unique, authentic and relevant customer experience can make all the difference between success and failure of a brand,” said Katerina Veliskova.
She continued: “Regardless whether you communicate with your customers online or in person, you should never forget the following:
- Think along with your customers. Stay always close to them
- Leverage digital for stronger personal experience
- Build the fandom
- Stay relevant
- Be different”
The event was organized by Keynotion.
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